60out Escape Room is a Los Angeles-based business established in 2015 that creates adventurous puzzle rooms. Drawing inspiration from literature, gaming, and television, their puzzle rooms are designed to be storytelling driven. The brand’s growth is rooted in a commitment to merging time-sensitive gameplay with compelling, immersive environments. 

Despite its strong local presence, 60out did not actively utilize traditional out-of-home (OOH) marketing channels. Furthermore, their existing advertising lacked the visual cues required to communicate the immersive quality of their escape rooms.

To highlight 60out’s exclusive offerings, I conceptualized a campaign for their Godzilla vs. Kong escape room centered on the brand’s mission of immersion. I prioritized localized outreach through eye-level billboards and posters to engage passersby in the immediate vicinity of the escape rooms locations. By utilizing visuals directly from the attraction, the design serves as a physical extension of the escape room’s atmosphere, encouraging local foot traffic to navigate to the specific locations of the business.