60out Escape Room is a Los Angeles-based business established in 2015 that creates adventurous puzzle rooms. Their experiences draw inspiration from books, video games, and television shows, designed as high-action quests that are immersive and extraordinarily realistic. The brand grew from a fixation on merging time-sensitive room with immersive environments.

Despite being a local business, 60out Escape Room did not actively use traditional out-of-home marketing channels. Additionally, their existing advertising lacked the ability to capture or communicate the immersive quality of their escape rooms.

To promote 60out’s then-new Godzilla vs. Kong escape room, I created billboard and poster designs aimed at attracting passersby near the venue to book an experience. The goal was to reflect the immersive quality of 60out’s escape rooms through visuals directly inspired by the attraction. A cave setting from the official promotional assets became the foundation of the composition, chosen for its depth and adaptability. Using masking, blending, and tonal adjustments, I enhanced the glowing highlights and dramatic shadows to evoke a sense of mystery and excitement. Key information such as the escape room title, location and booking details was integrated with a subtle glow effect to maintain visibility while blending in with the cave environment. For the billboard adaptation, layout elements were rearranged to suit the wider format, ensuring the message remained clear, balanced, and visually engaging across both formats.