Reigniting Nostalgia in a New Age

Reigniting Nostalgia

in a New Age

Regal is a movie theatre chain established in 1989, passionate about providing guests with the best place to watch movies. They offer state-of-the-art cinemas, quality concessions, and a welcoming atmosphere that builds confidence in the moviegoing experience.

Problem

In an era of streaming services, movie theaters are losing audiences who see little appeal in going out to the theaters when they can watch from home. This project conceptually aimed to reignite interest in the theater experience by spotlighting Regal’s offerings.

Process

I began by analyzing Regal’s branding to understand how it promotes its theaters with a confident yet playful tone. Building on this, I created a light-hearted comparative reel encouraging audiences to choose the theater over home viewing. To make the transition engaging, I used a fade to emulate dimming theater lights, inspired by Regal’s roots in traditional cinema. For a timeless reference to sound and scale, I incorporated the iconic THX intro, distorting the audio in the living room scene to highlight Regal’s theater quality. Both environments were constructed in Photoshop to create clean, casual spaces with perfectly aligned screens. A 3D Pepsi cup modeled in Adobe Dimension reinforced Regal’s partnership with PepsiCo and the shared enjoyment of concessions.

Expanding on Regal’s nostalgic branding, I explored how the company promotes concessions alongside major film releases. Back to the Future, rereleased for its 40th anniversary, offered an ideal opportunity to merge nostalgia with Regal’s offerings. I illustrated an infographic that reimagined the film’s iconic DeLorean fire trails as theater seats, with the flames transformed into trails of concessions. This highlighted Regal’s mix of classic treats like M&M’s and new offerings such as Tropicana Cotton Candy Lemonade Drips. To make the concession trails stand out, I illustrated them for added vibrancy. For the headline, I drew inspiration from Regal’s wordplay in their social media various promotions, crafting: “New Drip, Old School! Back to the Big Screen!” which ties the film’s time-travel theme to Regal’s theater experience and featured concessions.

Result

The first deliverable was an Instagram reel contrasting at-home viewing with the Regal theater experience, using a fade and the iconic THX intro to highlight differences in sound and scale. Regal’s popcorn and Pepsi cup reinforce the brand partnership and concessions experience. The second deliverable was a promotional Instagram post for Back to the Future’s 40th anniversary, reimagining the DeLorean fire trails as theater seats with M&M’s and Tropicana Cotton Candy Lemonade Drips. The headline, “New Drip, Old School! Back to the Big Screen,” merges the film’s nostalgia with Regal’s concessions in a playful, on-brand visual.

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