Tapping A $4.3 Billion 

Novelty Market 

Problem

Process

My goal was to preserve the brand’s iconic figures and box presentation while adapting it into a sticker format. Each design balanced the stylized simplicity of Pop! figures with key details from the original box art to maintain brand recognition. I curated a lineup of licensed characters that aligned with current media releases and existing Pop! figures for consistency. The illustration process involved creating both the character sticker and its packaging card in stages, connected by a transparent liner to form a cohesive collectible set. 

To extend the concept digitally, I designed social media visuals such as posts and a story that mirrored Funko’s own brand storytelling. Each Pop! Sticker was placed in illustrated environments tied to the character for the instagram posts such as Bart Simpson outside his classroom window or Sonic running through Green Hill Zone, with a subtle white glass overlay to separate the sticker from the background and enhance visual depth. For the Instagram Story, I composited a photo of a hand holding the stickers in front of existing Pop! figures to highlight the new product’s form and its connection to the vinyl originals

Result

The final concept reimagined Funko’s Pop! line as a collectible flat format that could expand the brand’s reach into the growing vinyl sticker market. The cohesive design system from the illustrated sticker cards to the retail and digital applications preserved Funko’s recognizable aesthetic while introducing a fresh product experience. The packaging and promotional visuals reinforced brand continuity across platforms, while the in-store endcap and social campaign highlighted the stickers’ playful, collectible nature. Together, these deliverables demonstrate how Funko’s core identity could translate into a new product category without losing its signature charm.