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Funko is an American collectibles company founded in 1998, best known for their signature Pop! vinyl figurines. Depicting a variety of pop culture characters, these figurines serve as iconic novelty items that appeal to pop culture enthusiasts and collectors.
Problem
Despite having strong licensing partnerships with a variety of franchises and a passionate consumer base, Funko currently lacks a presence in the sticker market. Entering this category represents a strategic opportunity for the brand to repurpose its licensed characters into a novel, collectible format.
Process
To translate Funko’s signature aesthetic into this new product line, I adapted their iconic figures and packaging into a flat format with Funko's art style. My process focused on maintaining brand consistency by selecting licensed characters aligned with current media trends and existing Funko figures. I prioritized Funko’s fun and casual tone to conceptualize social media content and an in-store end cap display that utilizes nostalgia to grab attention. By integrating playful storytelling, the campaign highlights product functionality while staying consistent to the brand’s core appeal.
Result
The final deliverables present an original product concept for Pop! Stickers, translating Funko’s iconic figures into a flat while matching Funko's Art style, a collectible medium that expands the brand’s reach. To drive engagement, the promotional visuals including the in-store end cap display and social media campaign focus on product functionality to the form factor while integrating nostalgia. By placing the stickers within nostalgic environments like The Simpsons elementary school and Sonic the Hedgehog’s Green Hill Zone, the visuals highlight Funko's playful tone and collectible appeal. Together, these deliverables demonstrate how Funko’s core identity can seamlessly translate into a new product category without losing its signature charm.
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