Funko is an American collectibles company founded in 1998, best known for their signature Pop! vinyl figurines. Depicting a variety of pop culture characters, these figurines serve as iconic novelty items that appeal to pop culture enthusiasts and collectors.

Despite having strong licensing partnerships with a variety of franchises and a passionate consumer base, Funko currently lacks a presence in the sticker market. Entering this category represents a strategic opportunity for the brand to repurpose its licensed characters into a novel, collectible format.

To translate Funko’s signature aesthetic into this new product line, I adapted their iconic figures and packaging into a flat format with Funko's art style. My process focused on maintaining brand consistency by selecting licensed characters aligned with current media trends and existing Funko figures. I prioritized Funko’s fun and casual tone to conceptualize social media content and an in-store end cap display driven by a nostalgia novelty design. By integrating playful storytelling, the campaign highlights product functionality while staying true to the brand’s core appeal.